Demand Generation Lead

What we do at Codat

Our mission is to make life easier for the lifeblood of economies globally; small and medium-sized businesses. Codat is a universal API for consented business financial data, powering the next generation of products and services for this historically underserved market.  
We have offices in London, New York, Sydney, and a San Francisco office will be opening soon. We are a privately held company and have recently closed our Series B, being funded by Index Ventures, Tiger Global, American Express, PayPal and a line-up of world-class angel investors.
We live by our values of being united as a single team, building a product that is useful to our clients and their customers alike, with a focus and urgency that makes us unstoppable.

What you will be doing

Demand Generation Lead is a key role responsible for overseeing all aspects of demand generation to achieve revenue goals that support the company’s growth. You are highly cross-functional, strategic and both creative and analytical. You’ll lead a team that collaborates across functions to execute and optimise integrated, multi-channel programmes that nurture and ultimately deliver qualified, high-quality leads to self-serve and sales funnels.

You’ll define channel, ROI goals and reporting, and then own achievement of those goals. An analytical, strategic, and results-driven marketer who likes to roll up your sleeves and get things done, you’ll partner with leaders across Marketing, Sales, and Product to develop our integrated campaign strategy and drive the execution of those campaigns across our owned and paid marketing channels.

The ideal candidate is data-driven, seeks to optimise, stays at the cutting edge of modern digital marketing practices, and has an unbridled passion for working hand-in-hand with sales teams to drive successful growth outcomes.


  • Own and drive Codat’s demand generation strategy to generate new business, and expand the existing customer base. Own execution of its associated plan, including scope, target outcomes, key success metrics
  • Own key business and net new revenue and logo growth across all segments and funnels
  • Build, design, plan, manage, measure, and optimise integrated digital campaigns across multiple channels to generate pipeline
  • Monitor and report campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, visitors, collateral downloads, leads, SQLs, new logos, sign-ups and revenue
  • Define and orchestrate all online and offline marketing, acquisition, and global campaign efforts across global marketing channels including web, SEM, Paid Social, webinars, email, and more in partnership with content marketing, PMM, field marketing and BDRs
  • Work with Sales to orchestrate an account-based marketing strategy using tactics such as live events, webinars, content and digital advertising to reach buyers
  • Lead the Demand Marketing team with a hands-on, flexible, collaborative approach amid rapidly shifting challenges and pressures in a fast-paced, results-driven culture.Work collaboratively to build, inspire, manage, and grow a high-performing team
  • Work closely with Marketing Operations to report on key performance metrics and use data to optimise campaign strategies continually
  • Continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly
  • Track performance and allocate budget across channels to maximise our marketing spend. Monitor performance across key metrics and KPIs to forecast trends

Our values

No matter what we’re doing - whether we’re speaking to customers, partners or to each other - we live by our values.

We believe in delivering useful technology that solves real problems for real businesses.  We have a real want to do the stuff that isn't always “cool” but makes a difference.

We believe that the people in the best teams push and enable each other to excel.  We’re united when we have each other’s backs - when something goes wrong, we don’t blame, we work together to fix it.  We embrace differences of opinion to end up with better outcomes.  We don’t let our egos win.

We believe that an unstoppable drive towards a single, clearly stated goal is the best way to build great things.  We are biased towards action - we make informed decisions and then we act.  There is no such thing as an impossible problem, just a great challenge to sink our teeth into.

What excites us

  • Senior marketing professional with a minimum of 7+ years of B2B demand generation experience with a category-leading SaaS company
  • Proven track record of defining and executing demand marketing strategies that deliver against funnel metrics and KPIs
  • Built and developed a demand generation team/function with demonstratable success metrics
  • Deep understanding of CRM, marketing automation, SEM, account-based marketing, performance marketing, and email marketing tactics and technology
  • Experience growing and running a high-performing team and scaling through agency and contractor resources
  • Confident in managing numerous projects simultaneously and have a strong sense of responsibility, accountability and urgency in everything you do
  • Experience in marketing to tech and SaaS companies through digital and non-digital demand gen tactics
  • Deep understanding of lead management and sales funnel management
  • Strong written and verbal communication skills, including being able to convey complex topics with simplicity
  • Excellent strategic thinking and ability to influence and work collaboratively across organisations
  • Proven experience scaling demand generation programmes through technology, data and process

If you are excited about applying for this role but aren't certain you meet 100% of the criteria, we'd still love to hear from you