Digital Marketing Manager

What we do at Codat

Our mission is to make life easier for the lifeblood of economies globally; small and medium-sized businesses. Codat is a universal API for consented business financial data, powering the next generation of products and services for this historically underserved market.  
We have offices in London, New York, Sydney, and a San Francisco office will be opening soon. We are a privately held company and have recently closed our Series B, being funded by Index Ventures, Tiger Global, American Express, PayPal and a line-up of world-class angel investors.
We live by our values of being united as a single team, building a product that is useful to our clients and their customers alike, with a focus and urgency that makes us unstoppable.

What you will be doing

We’re looking for a Digital Marketing Manager to helps us build out and scale our use of B2B digital channels so we can attract and nurture leads.

You will have experience working across the digital customer journey - from paid marketing channels, to website CRO and nurture orchestration, to reporting. You are comfortable building strategies and plans to influence all stages of the sales funnel through paid social, search, programmematic and converting audiences by optimising the website, email marketing and automated nurture.

As a Digital Marketing Manager you will bridge between the Demand, Content, Product Marketing, and Marketing Operations teams, to create personalised digital customer journeys that reach our target audience and help Codat meet our ambitious growth targets.

Responsibilities

  • Own, monitor and optimise the digital marketing strategy to drive growth from new and existing marketing channels (paid social, paid search and others)
  • Build a digital marketing engine that can scale across our products, personas, industries, markets, stage of the sales funnel, and business objectives
  • Develop a solid understanding of our ideal customer profile, personas, key markets and their challenges, in order to better map out digital journeys and content served
  • Work closely with demand, content, design, sales, product and operations to develop and optimise campaigns and content through landing pages, emails, webinars, guides assets and reporting
  • Manage external agencies and partners to support the growth of digital channels (Website and PPC)
  • Identify areas for improvement in digital assets (website, landing page, automation flows) and coordinate the key stakeholders to revise
  • Work closely with the web development team to drive continuous improvement to the website, including conversion rate, acquisition, and usability.
  • Establish digital marketing best practice, including team responsibilities, standardise naming conventions, planning and briefing, pre-defined audiences, performance tracking, asset templates, and customer journey templates
  • Analyse and report on campaign performance such as Reach, CPL, Conversions, and Pipeline; turning data into strategic decisions and tactical insights for the team
  • Manage day-to-day operations and troubleshooting

Our values

No matter what we’re doing - whether we’re speaking to customers, partners or to each other - we live by our values.

We believe in delivering useful technology that solves real problems for real businesses.  We have a real want to do the stuff that isn't always “cool” but makes a difference.

We believe that the people in the best teams push and enable each other to excel.  We’re united when we have each other’s backs - when something goes wrong, we don’t blame, we work together to fix it.  We embrace differences of opinion to end up with better outcomes.  We don’t let our egos win.

We believe that an unstoppable drive towards a single, clearly stated goal is the best way to build great things.  We are biased towards action - we make informed decisions and then we act.  There is no such thing as an impossible problem, just a great challenge to sink our teeth into.

What excites us

  • Proven experience in B2B and digital marketing at a SaaS company
  • Experience working with digital technologies and automation tools like Google, Linkedin, Pardot, among others.
  • Proven experience with Email, PPC and Paid social channels with clear examples of success
  • A confident self-starter, with a proven track record scaling digital marketing campaigns that have a measurable impact on revenue growth.
  • Data-focused by nature, you'll be analytical and will show that you've had a keen focus on metrics, measurement, and optimisation in your previous roles.
  • Collaborative mindset, willing to work with key internal teams and ensure everyone is aligned
  • Strong organisational and project management skills, with ability to manage multiple projects in a fast-paced, high-growth environment.

If you are excited about applying for this role but aren't certain you meet 100% of the criteria, we'd still love to hear from you

Apply