Below, Ellen shares her valuable insights, drawing from her experience on Codat’s Product Advisory Board, emphasizing the importance of integrated solutions for small and medium-sized businesses, and shedding light on compelling trends within the payments industry.
Can you tell us about your experience and how it led to your current position at Fiserv?
I am currently serving as the Senior Vice President of Product & Design at Fiserv. Before this, I spent seven years leading the Product and Design team at Clover, which is also part of the Fiserv family. During my tenure, I gained extensive knowledge of the challenges and needs of SMBs.
Since transitioning to Fiserv, I’ve had the opportunity to delve into the broader business, gaining valuable insights into how partnerships like the one we have with Codat can be beneficial across the entire spectrum of our business.
You’re a valued member of Codat’s Product Advisory Board. What inspired you to join?
I was intrigued by the opportunity to simplify financial management for small and medium-sized enterprises. By integrating everyday accounting activities with transactional banking functions and everything else, we can really empower our merchants with better insights and tools to manage their businesses effectively. The board’s purpose aligns well with our core mission of simplifying financial processes for businesses of all sizes, enhancing our offerings, and ultimately delivering a seamless experience for our clients.
As a Codat client, how are you leveraging our partnership to enhance your product offering?
Our collaboration with Codat allows us to embed the accounting integration solution directly within our products. We believe that seamlessly integrating accounting software into our platform is essential, as managing books and reconciling accounts are fundamental tasks for every business.
We’ve had the opportunity to work with the team, and figure out everything from integration to user experience challenges and improvement, to really bring the solution to our small businesses.
What do you perceive as the key trends shaping the payments space, and how do you anticipate these trends evolving in the coming years?
A notable trend emerging in the payments industry is the growing demand for real-time and holistic information. Both consumers and businesses increasingly seek access to up-to-date transactional data, balances, and payment reconciliations to gain a comprehensive view of their financial status.
As we move forward, expect to see further developments in real-time information access and enhanced analytics capabilities to meet the evolving needs of businesses and consumers alike.
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