The market at a glance
Size & make up of the market
Only 37% of the SMBs in South Africa (1.7M) are considered 'formal' - i.e., officially registered. The contribution of SMBs to the South African economy has more than doubled between 2010 and 2020, from 18% to 40%.
Only around 3% of South African SMBs are estimated to participate in exporting internationally.
Most popular financial software
First National Bank (FNB), a bank that offers a free accounting add-on for business banking customers is the clear leader in accounting software. The USP of its Instant Accounting product is that it automatically creates financial statements from users' bank statements.
South Africa is a major regional fintech hub for the African continent and ranks #44 out of 83 globally, according to Findexable.