Codat's global guide to the SMB market for fintechs & financial service providers

Welcome to Codat's global guide to the SMB market, which aims to help fintechs and financial service providers assess the SMB landscape across different territories, with a particular focus on understanding the most popular financial software used in each region.

Explore the market via the map below

UK
Total number of SMBs: 5.5m Top eCommerce platform: Wix 26% Top accounting platform: QuickBooks 20.4% View report
Canada
Total number of SMBs: 4.185m Top eCommerce platform: Shopify 28% Top accounting platform: QuickBooks Online 15% View report
USA
Total number of SMBs: 32.5m Top eCommerce platform: Shopify 25% Top accounting platform: QuickBooks Desktop 26% View report
Singapore
Total number of SMBs: 291,600 Top eCommerce platform: Wix 26% Top accounting platform: Xero 12% View report
Australia
Total number of SMBs: 2.6m Top eCommerce platform: Shopify 25% Top accounting platform: MYOB 20% View report
Germany
Total number of SMBs: 2.851m Top eCommerce platform: Shopify 20% Top accounting platform: Datev 14% View report
The Netherlands
Total number of SMBs: 1.25m Top eCommerce platform: WooCommerce 22% Top accounting platform: Exact Online 14% View report
France
Total number of SMBs: 3.08m Top eCommerce platform: Wix 28% Top accounting platform: ComptaCom 9% View report
Spain
Total number of SMBs: 2.689m Top eCommerce platform: WooCommerce 27% Top accounting platform: ContaSol 9% View report
Brazil
Total number of SMBs: 4.963m Top eCommerce platform: Wix 24% Top accounting platform: Conta Azul 6% View report
Mexico
Total number of SMBs: 16.8m Top eCommerce platform: Wix 28% Top accounting platform: Contpaqi 12% View report
South Africa
Total number of SMBs: 2.6m Top eCommerce platform: WooCommerce 55% Top accounting platform: FNB 28% View report

Get the report

To enter into a new market or expand products in an existing one, all B2B fintech providers must answer the following questions:

– What is the size and the make up of the small and medium sized business segment in the region?
– How mature is the fintech ecosystem and how ready are SMBs to adopt new technology?
– Which other financial software does my product need to integrate with?

This guide helps fintech providers answer these 3 questions for 12 global markets.