Codat's global guide to the SMB market for fintechs & financial service providers
Welcome to Codat's global guide to the SMB market, which aims to help fintechs and financial service providers assess the SMB landscape across different territories, with a particular focus on understanding the most popular financial software used in each region.
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To enter into a new market or expand products in an existing one, all B2B fintech providers must answer the following questions:
– What is the size and the make up of the small and medium sized business segment in the region?
– How mature is the fintech ecosystem and how ready are SMBs to adopt new technology?
– Which other financial software does my product need to integrate with?
This guide helps fintech providers answer these 3 questions for 12 global markets.