A global guide to the SMB market for fintechs and financial service providers Methodology
Codat's global guide to the SMB market for fintechs and financial service providers combines extensive first and third-party research to provide solid market-level insights on SMBs, the financial software ecosystem, and much more. First-party research was carried out by Codat powered by the Attest Platform.
Read on to learn about our research methodology.
First-party research: Accounting software platforms used in each region
Phase one
Providing a top-level view of the most popular brands, based on top-of-mind (open) responses.
Phase two
Testing market vs. specific software = key data points.
Third-party sources: SMB market size & regulatory landscape
- Findexable: A geographical ranking based on analysis of 11k+ global fintechs based on: quantity, quality (including investment), and supportiveness of local business environment
- OECD SME and Entrepreneurship 2021: Using OECD data to benchmark the 38 member states (SMB structure, regulation, access to credit, skills, etc.)
- Euro Stat Enterprise Statistics (number of SMBs, employees, and, value-added)
- Thomson Reuters Practical Law: Expert Q&A Fintechs by market
- Builtwith.com: eCommerce usage distribution
Market sample sizes: first-party research
• Australia n=300 (Dec 2022)
• France n=300 (Dec 2022)
• South Africa n=132 (Dec 2022)
• Singapore n=273 (Dec 2022)
• Canada n=300 (Dec 2022)
• Brazil n=325 (Dec 2022)
• Germany n=325 (Dec 2022)
• Spain n=385 (Dec 2022)
• Mexico n=380 (Dec 2022)
• UK n=500 (Jan 2023)
• USA n=525 (May 2022)
